Smeogal, Gollum, Moody, Mark Eckel

Mark, I heard your piece about smegel and Gollum on Moody this am. It was excellent. You have a link to a transcript of that, brother ?

>> CM: Mark, where can I access this? Is this a radio interview, podcast? It seemed to have aired on the Cleveland Moody station, but has been taken down. (Not cached, either).

Mark Eckel's Amazon.com "aStore"

From: Christopher Mann [mailto:chris@christophermann.com] 

Sent: Monday, August 26, 2013 4:36 PM
To: mark.eckel@att.net
Subject: Amazon Store

Mark,

Idea: if you successfully send one of your Twitter followers to Amazon and they rent or buy the movie, then you should get a cut of that sale. And, in fact, you can do that by becoming an associate seller on amazon by getting an “aStore.”

Here is the play:

1. You sign up at www.amazon.com. (Search for Amazon Associates.) (I’m pretty sure that you will need a credit card for commission checks, etc.)
2. You give me the username/password so that I can get into your store and produce specially coded links that enable you to get credit for buyers who rent or buy thanks to your marketing.
3. As I compose tweets, etc., I will continue to include links to Amazon, but they will be specially coded to trigger a commission for you.
4. You can also generate coded links for the blog posts you now upload every Tuesday.
5. You will not make a lot of money at this, but a larger reason is that this conditions your readers/followers to mentally start picturing you as a growing, more serious and expansive brand. Yes, I know, you blush at the suggestion of such things, and that's fine; you blush 'aw shucks' and just let me worry about these things. 

So, for example, if you click this icon and make a purchase, I'll get a commission of the rental or sale. 

Chris                                                                                                                                                          

***

ChristopherMann.com | Thought Leadership Marketing

Respect Everyone Everyday

Work: (260) 399-1608 |Cell/text: (260) 255-4484 | Fax (888) 209-1273

Chris@ChristopherMann.com

"Just Eckeling" The Mark Eckel Journal of Biblical Integration

From: Christopher Mann [mailto:chris@christophermann.com]
Sent: Monday, August 26, 2013 4:44 PM
To: mark.eckel@att.net
Subject: Idea number n: Just Eckeling

File this in the “hmmm…” folder.

Publication: “Just Eckeling: the journal of studying the biblically integrated life.”

• Ø  A compendium of ME lectures and conversations which are transcribed and edited for length and quality.
• Ø  A chronicle of ME’s favorite articles, facebook posts, and cultural snippets.
• Ø  A collection of ME’s favorite and trusted colleagues who share a passion for biblical integration.
• Ø  Publshing method(s): ~30+ page PDF.

Publisher: Mark Eckel

Editor: Chris Mann 

October 2013 presentation to NAPCE/SPiCE

From: Mark Eckel [mailto:mark.eckel@att.net] 
Sent: Tuesday, August 27, 2013 9:08 AM
To: Christopher Mann
Subject: Re: Twitter editorial calendar for September is now ready

"...New opportunity to meet with Christian education leaders in Cincinnati on 16 October right before I present a paper at NAPCE/SPiCE."

CM: Mark, how can we prepare for this and get you some bang?

Task: Mark Eckel needs to rate movies

From: Mark Eckel [mailto:mark.eckel@att.net]
Sent: Tuesday, August 27, 2013 9:08 AM
To: Christopher Mann
Subject: Re: Twitter editorial calendar for September is now ready

Chris, thanks.  I'm grateful for your work on my behalf.  A couple of ideas about the movies.  I think ratings are important on every one that goes out through Twitter.  It lets people know what they may be in for.

[Chris Mann ] I agree. Are you willing to go through each of your movie posts and do this? Whatever scale(s) you come up with, I would encourage you to give it at least 51% science; you have reviewed so many movies that shooting from the hip will become apparent sooner than later. 

Who would you like to follow?

From: Christopher Mann [mailto:chris@christophermann.com] 

Sent: Wednesday, August 28, 2013 10:00 AM

To: mark.eckel@att.net

Subject: Who would you like to follow?

Mark,

I’m going to start following people for you for Twitter. Please begin the process of telling me who you would like to follow. Idea: These are people that I will occasionally “retweet” their tweets because their tweets are especially good, useful, educational, etc. 

Benefit: 

1. Your followers get another dose of education. 
2. The people whose tweets get retweeted are notified that you did this, and it builds affinity between you and the original source of the tweet.

Hazards to manage: 

1. Your ghost writer is doing this from “@MarkEckel” and not Mark Eckel himself. The way you manage this is by adopting this kind of public posture: “I do a little Twitter but I have a trusted editorial assistant who helps manage a lot of my social media platform. We work closely together and he helps me convey good content for my subscribers. 
2. If we were tweeting from something like “@WarpAndWoof” then the public posture leash could be a little longer/different, in that you would be the “Publisher” and I might be a managing editor, etc. Food for thought down the road. 

So, who do you want to follow?

Chris

Building MarkEckel.com

Here is a website full of good fodder for ME.com

http://www.hslda.org/speakers/speaker.asp?s=28

ME - CM phone call July 11, 2013, 10:00 a.m.

Notes from conversation

1. Speaker marketing
1. Chris will finish one-sheet per ME's edits, and get a final version back to ME by Monday, 7/15. 
2. Chris will then begin to call on Home Ed conventions around the country for 2014 season.
3. Chris will then call on Christian College chapels around the country. 
4. Question: how to get a list of chapel directors/administrators? ME will engage friend and colleague Tim Arens, Dean of Students at Moody to see if possible to obtain a directory of chapel leaders. What kind of marketing kit is appropriate?
5. Chris will then focus on big church market around the country. Question: how to get a list of such churches? What kind of marketing kit is appropriate?
2. Calendar: 
1. 7/25/13: ME will consult to Shiloh Christian School in Bismark, ND regarding leadership, curriculum development and teaching. 
1. Marketing action:
1. CM schedule tweets for 7/17, 7/24, 7/26.
2. ME arrange for somebody to take pictures of ME on site. 
3. ME to audio record speeches, provide to CM via email.
2. 8/5/13: ME will teach at XXX Christian School in Houston TX. Subject: TBD. 

Video recorded in Duluth, May 2013

ME: "I asked the Duluth people to video my presentations there. I'll let you know." CM to ME: You wrote to this to me in April. Please update on this?

Scholarly essay, summer 2013

ME: "I want to write one scholarly essay this summer as well." CM to ME: You emailed this to me in April. I'm posting this as a helpful tracking mechanism, not as accountability. :) If/when you get around to this, let me know and we'll engage the marketing. --CM

Treasure trove of ME's material.

ME to CM via email on 6/26/13: "Good news! I have run across a treasure-trove of CDs of teaching and speaking I have done over the past 5 years I had forgotten about!  Let me know how you want to transfer the work to digital. I have no clue about such things. Included in the trove are scores of 3 minute, Moody Radio commentaries."