Who would you like to follow?

From: Christopher Mann [mailto:chris@christophermann.com] 

Sent: Wednesday, August 28, 2013 10:00 AM

To: mark.eckel@att.net

Subject: Who would you like to follow?

Mark,

I’m going to start following people for you for Twitter. Please begin the process of telling me who you would like to follow. Idea: These are people that I will occasionally “retweet” their tweets because their tweets are especially good, useful, educational, etc. 

Benefit: 

1. Your followers get another dose of education. 
2. The people whose tweets get retweeted are notified that you did this, and it builds affinity between you and the original source of the tweet.

Hazards to manage: 

1. Your ghost writer is doing this from “@MarkEckel” and not Mark Eckel himself. The way you manage this is by adopting this kind of public posture: “I do a little Twitter but I have a trusted editorial assistant who helps manage a lot of my social media platform. We work closely together and he helps me convey good content for my subscribers. 
2. If we were tweeting from something like “@WarpAndWoof” then the public posture leash could be a little longer/different, in that you would be the “Publisher” and I might be a managing editor, etc. Food for thought down the road. 

So, who do you want to follow?

Chris